BK Japan Holdings will open 6 stores in the Kanagawa, Saitama, and Kyoto areas from May to June 2021, starting with the opening of a new “Burger King Shonan Fujisawa Opa Store” in Fujisawa City, Kanagawa Prefecture on May 27.
Founded in 1954, the Burger King brand is the second largest fast food burger chain in the world. Currently, it has 128 new stores in Japan from May to June (as of May 2021), and more than 17,800 stores in more than 100 countries around the world.
From March 26th, the company will gradually renew its visual identity such as Burger King’s logo design, menus, brand colors, and fonts. The new stores “Burger King Shonan Fujisawa Opa Store” in Fujisawa City, Kanagawa Prefecture, “Burger King Asakadai Ekimae Store” in Asaka City, Saitama Prefecture, and “Burger King Colette Mare Minato Mirai Store” in Yokohama City, Kanagawa Prefecture are the first new stores in Japan. It will be a store that uses the design.
In addition, large shopping malls such as “Burger King Aeon Town Yoshikawa Minami Store” in Yoshikawa City, Saitama Prefecture, “Burger King MEGA Don Quixote Hasuda Store” in Hasuda City, Saitama Prefecture, and “Burger King Home Center Musashi Kyoto Yawata Store” in Yawata City, Kyoto Prefecture The policy is to strengthen the opening of stores in the home center.
The brand color of the new store design includes 100% beef patty, sesame buns, fresh lettuce, tomatoes, fresh onion vegetables, mayonnaise, which is the specialty of Burger King, so that you can feel the deliciousness of authentic burgers. Colors such as red, orange, brown, green, and yellow are used with motifs such as ketchup.
I used traditional and iconic fonts so that I could feel the thick and delicious image. The newly adopted unique handwritten illustrations express energy and humor.
■ Burger King Shonan Fujisawa OPA store * Newly designed store
Opening date: May 27, 2021 10:00
Store address: 22-3 Minamifujisawa, Fujisawa City, Kanagawa Prefecture 2nd floor
Business hours: 10:00 to 21:00
■ Burger King Aeon Town Yoshikawa Minami
Opening date: Mid-June 2021
Store address: 2nd floor, 3-25-1 Minami, Yoshikawa City, Saitama Prefecture
Business hours: 10:00 to 21:00
■ Burger King MEGA Don Quijote Hasuda store
Opening date: June 15, 2021 10:00
Store address: 1st floor, 4-5-13 Higashi, Hasuda City, Saitama Prefecture
Business hours: 10:00 to 21:00
■ Burger King Home Center Musashi Kyoto Yawata
Opening date: June 24, 2021 10:00
Store address: 3-1 Kinmeidaikita, Yawata-shi, Kyoto 1st floor
Business hours: 10:00 to 20:00
■ Burger King Asakadai Ekimae store * Newly designed store
Opening date: June 25, 2021 (Friday) 10:00
Store address: 1-4-22 Higashibenzai, Asaka City, Saitama Prefecture
Business hours: 10:00 to 22:00
■ Burger King Colette Mare Minato Mirai store * Newly designed store
Opening date: June 30, 2021 (Wednesday) 10:00
Store address: 1-1-7 Sakuragicho, Naka-ku, Yokohama-shi, Kanagawa B1 floor
Business hours: 10:00 to 22:00
Renewal of visual identity