Game, Mass Retailer, Real Store

IKEA / Games with a population of 2.5 billion and collaborative furniture with gaming brands

From April 29th, IKEA Japan has been developing gaming furniture and accessories in collaboration with ASUS gaming brand ROG (Republic of Gam-ers), which is constantly working on cutting-edge technology development. Sold at stores and IKEA online stores.

There are 2.5 billion people in the world who enjoy games. At the same time as the e-sports market is expanding, IKEA has developed game products in response to the changing times when more and more people are enjoying themselves as a break.

IKEA has teamed up with ROG to develop products in new areas. In collaboration with IKEA, which pursues home furnishing for a comfortable life, and ROG, which designs high-quality and innovative game-related products, IKEA has the functionality, excellent design, and affordability that gamers demand. We wanted to provide gaming products with all the prices, so that anyone could easily create the desired game environment and home.

As for gaming furniture and accessories, we will develop a total of more than 25 products in 6 product series. In addition to furniture such as gaming desks and chairs and drawer units, it also covers many other accessories such as mug holders, mouse pads and cushions.

Of the 6 series, “UPPSPEL” was born in collaboration with IKEA and ROG, “HUVUDSPELARE”, “UTESPELARE”, “MATCHSPEL”, “LÅNESPELARE”, “GRUPPSPEL”. “/ Grusspel” (scheduled to be released this fall) was developed by IKEA based on the insights and knowledge gained from the collaboration with ROG.

Each product series has desks and chairs for PC games in various price ranges, and it is said that it will meet various needs such as use for home work as well as PC games.

<Furniture for gaming>